You may have flirted with the idea of starting your own business, but never really took action. If you want to launch a successful business, you need to know why you want to become an entrepreneur. You may be sure of what you actually want to do, but have no clue as to why.
Why does it matter if you know your “why”? Because you need clarity. When you know why you are pursuing the entrepreneurial route, you will be able to do the following:
- Clearly articulate why your business matters.
There are so many businesses these days. To be quite honest, it seems like McDonald’s is building another restaurant every week! The question is, why does your business even matter? Why does the world need your business? That’s a question you need to answer thoroughly. Don’t just respond with the normal fluff, “I help people”. There are tons of organizations that help people. Why do you stand out? Now, don’t get discouraged like I did initially if you cannot come up with a good enough answer. Simply take the time you need to gain clarity and provide a solid response.
- Identify your reference point for times when the “grits hits the fan”.
Let’s be honest. Every day is not roses, sunshine, and hot apple pie with vanilla bean ice cream (but it sure does sounds good, doesn’t it?). When you decide to go into business for yourself (get married, reach a goal, or do anything else for that matter), you have to expect that rainy days will come. Why? Because we all must go through seasons.
Everyone loves spring and summer, but what about fall and winter? When those gloomy days come, you need to be able to refer to why you got into this business in the first place. As mentioned in our previous post, don’t do just because it sounds good or because you’re living up to someone else’s expectations for your life. Know why you made your decision, and hold tight to your dream. Naysayers will be around almost every corner when you hit bumps in the road (sometimes even when things are going well, too). Knowing your “why” is going to help keep you motivated.
Some may think money is the best motivator there is. Trust me; it’s not for everyone—including me. I’m the type of person who is more motivated by doing things that align with my core values. If it doesn’t interest me, then money won’t change a thing.
You also need to consider that money may be slower some months than others. If money is your “why”, then how are you going to make it in those slow months?
I applaud you for wanting to try your hand at entrepreneurship. You are definitely brave! My challenge to you today is to identify your “why” in your business, and to comment below to share.
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