When you start a new business, it is a guarantee that you will make several mistakes along the way. Even the most trusted names in business still make mistakes. It is important to remember that while your mistakes can be costly, they can also teach you invaluable lessons.
Instead of believing your business is doomed because of your mistake, look for ways to bounce back from it. For example, if you don’t sell any slots for your first e-course, analyze how you could improve your marketing. Don’t allow mistakes to take away your motivation and drive to succeed. Don’t allow mistakes to make you feel like a failure. Instead, use those mistakes to propel you into greatness! Remember, it’s all about perception! 🙂
In this blog series, we’ve been fortunate to learn various ways to launch a successful business from a variety of professionals. In this post, we will learn how Tamell Green, a PR tech savvy specialist, views mistakes in her business, as well as why she became an entrepreneur, and how she views success.
- What do you do?
I am a tech-savvy PR specialist. I specialize in marketing campaigns with social media management. I also do content for busy mompreneurs, whether it’s a PR packet that you need done or a press release. I also do graphic media design content for your social media website or for your blog. I also do websites. They aren’t my favorite thing to do, but I incorporate it because it goes along with what I do. For the most part, I am a PR specialist. I like to give a technology enhancement to what you already do.
- Why did you choose to become an entrepreneur?
Being an entrepreneur is something I always wanted to do because I wanted to have the flexibility of being a stay at home mom and still bring in an income to help support my family. I always worked a full time job […] and time and […] income never allowed for [me] to do that. We moved away from our hometown, and I became a stay-at-home mom. So of course it was the perfect opportunity for me to do it, but I didn’t start off whole-heartedly into it.
My husband and I ended up separating for a while because of some other issues, and then it became a necessity for me to start my business. I started looking for jobs as well, but in the meantime, I had to have income right then. I was already dabbling with contractors, and so I got my tax ID number, and went into business. I of course consulted with God, and I became my own project. In my last job I worked as a director. A lot of times I helped people build their lives from the ground up. Even though I helped other people start their own [business], it was still scary for me.
- How did you end up tapping into your additional areas of expertise?
Well, PR is such a broad business. There are so many different things. It involves so many outlets. I didn’t want to get so big and do so much that I didn’t have a specialty.
In all the jobs I’ve always had, I always ended up being the person that did all the emails, email marketing, newsletters, flyers, press releases, and anything that created a buzz. I also taught other people how to do it. I put my level of teaching and technology together with the PR side and created content for people. I also went back to school to finish my public relations degree to help me hone into my skills so I wouldn’t be all over the place.
- What are some mistakes you’ve made in your business?
The main thing is having a non-profit mentality for a for profit business. That has been my biggest mistake. Every job I’ve worked in has been a non-profit. Even if I went above and beyond for a client, it didn’t matter because I was always getting a paycheck. When you go into business for yourself, you don’t want to charge everyone for every single service, but I think sometimes I underestimated how much time and effort it would take to complete a service, and I didn’t charge what I should have charged. That has hurt me a lot.
- How did you bounce back from these mistakes?
I was able to bounce back by dissecting what the problem was, working with clients individually, and by creating better prices for my services.
- Do you feel your mistakes have done more harm or help to your business?
I think it did a little bit of both because it showed me that I needed to get some processes and systems in place. I took on one client at a time, and I could see how long it would take me to complete each task. I had to figure out how much I wanted to make per hour. That’s how I figured out my prices. It hurt me because it took so much time, but it helped me to figure out my prices.
- How do you define “success”?
Over the years, it’s been different for me. I always thought setting a goal and achieving it was success. As I’ve gotten older, had kids, and been restored in my marriage, whether it’s a big or small goal, having a balance of achievement and learning is a part of success. Having a balance in my personal life helps me to have a balance in my business.
- How do you measure success in your business?
I’ve been in business for one year. I’ve learned that having evaluations from customers is good. It’s good to know what you can improve upon. In 2016, I’m going to set more monetary goals. Initially, it was more about whether or not a client liked a service, but now I’m trying to make more financial goals.
- What keeps you motivated when you want to give up?
I have to say my kids. My three little blessings are my motivators. They push me to the limit sometimes, but I love them. I showed them how to make SMART goals. They have their board and I have my board. We set goals on Sundays. If I set goals, like exercising three times a week, and they don’t see me doing it, they will tell me. For example, I wanted ice cream tonight, and they told me I couldn’t have any.
Even though we went through a hard patch this past year, they didn’t give up. My daughter was one of the few to get a Presidential Obama award. [My kids] keep me motivated because I know they look to me to guide them.
- What advice do you have for aspiring entrepreneurs?
You can’t teach someone something you’re not doing. The best advice I can give to aspiring entrepreneurs is to go all in. Don’t straddle the fence. We try to stay in that safe mode. If you don’t go all in, it’s like how the Bible speaks, you’re being lukewarm. You’re not giving your all to either. Research your niche, and stay in your lane. Work your craft and go all in so you can give your client a full ride.
For more tips on how to be successful click here.
“Simple Business Transformation”
Founder & CEO