aspiring entrepreneur, business, Dorian Jeffcoat, entrepreneur, event planner, event planning, how to manage two businesses, how to start a business, Palmetto Family Homecare, SIM, sisters in motion, success, systems, why systems matter to your business
This is the last post in this series on how to launch a successful business. We cannot conclude this series without exploring one common reason many entrepreneurs give for the success of their business, which is using appropriate systems to manage and organize an organization. As a business grows, it will be more difficult to maintain without the proper use of effective systems, which include planners, organizers, or even software.
Each business is unique. If you are considering launching a business, remember that although it may take time to find the best systems that work for you, you must start somewhere! Without systems in place, even a million dollar business idea can crumble. For help on which kind of systems to consider, try doing a google search or speaking directly with someone in an industry you would like to explore.
Let’s take a look at how business woman Dorian Jeffcoat created two businesses, and how she manages both.
- What do you do?
I own a home care staffing agency (Palmetto Family Homecare) and owner of an Event Planning Firm (SIM Concierge Events & Design)
- How did you get started?
Palmetto Family Homecare:
While working with individuals diagnosed with ALS also known as Lou Gehrig Disease I realized that not many people knew what the disease was and how different the care was when dealing with someone with this specific disease. While working at a local nonprofit I conducted many community education in-services about the disease and how the care should be to many homecare providers across the state of SC. I realized that there was a “Gap” within the homecare industry and decided to fill it.
Palmetto Family Homecare is a non-medical homecare provider that specializes in Neurological Disorder (ALS, MS, Parkinson, Stroke and Spinal Cord Injury) and Autism Care. I researched different agencies within the area, looked at what they offered, what is/isn’t working, and how we (Palmetto) will be different from all of the other agencies within area. We developed our business plan, created a marketing plan, services to provide, target population and 5-10yr forecast.
SIM Concierge Events & Design:
My brother went overseas as a contractor for a year and I helped him with many of his personal affairs, purchasing a home, getting his children settled with school, running errands…you name it I did it. I felt as if I was working for the president and more as a personal assistant. My parents always had us involved in the church and community whether it was doing administrative work, volunteering in the community, running errands for the senior community or putting on family/community events we did everything.
The kicker for me was working with…for my brother and later decided to give a shot at starting a Concierge and Event Planning business. I originally started it with my sisters and making it a family business. SIM stands for (Sisters in Motion) as we are always in motion doing something whether it’s running errands, planning an event or working on a project for someone else. I researched the area and determining whether there was a need, determined the type of services to offer, pricing, target population and came up with a marketing plan.
- What systems do you have in place to help you run your business efficiently?
My partner and I bring various skills and quality to the business which definitely offset one another and brings a great balance to running our business effectively. Organization, Communication, Research, Creativity and staying on task are huge pieces to how we run our business.
- How do you stay organized?
I have multiple calendars that I utilize. I have so many things going on that I have to utilize them. Everything is connected to my phone, tablet and computer with alerts, reminders and tasks going off almost every 30 minutes to an hour. I LOVE “to-do” list because it allows me to see how my days are set-up, what needs to be done and what’s been accomplished. When I’m able to check everything off of my list I feel GREAT!!!
- What does a typical day look like for you? How do you prepare for it?
My day always starts at 5am. The first 30 minutes-hour belongs to me praying, reading my devotional and recapping how my day is going to go. I get my boys (7yr old son and 9yr old nephew) up and ready for school, drop them off by 7:05am and I head to the office. Once I get to the office I am running non-stop until 4:30pm when I head to pick the boys up from school.
Once I’m settled at home after everyone is down for bed, I review how my day has gone, what needs to be carried over for tomorrow, but if anything I thank God for the talents, opportunities and people in which he has put in my path. At night is my best “thinking time” because everything is quiet and it’s just me and God. During this time, many of my new ideas and venture come about.
My family and friends laugh at me because my mind is always racing with new and exciting projects or business ventures to add to my list or ways of improving my current businesses or how to create an opportunity for someone else in need…so I’m always thinking of the next best thing that can benefit everyone.
- What has been the most effective way to communicate with your clients and associates?
Most effective for me is face-to-face and email.
- How do you define “success”?
Success to me is of course doing the “Will of God” in which he has called upon our lives to do. Success is being able to accomplish the goals in which you have set for yourself and being able to say at the end of the day “I achieved my goal, someone else was able to benefit from my doings and I was able to be a blessing to someone else throughout the process”. Success is having an overwhelming feel of happiness and peace.
- Describe a time when you feel you were most successful in your business.
I felt very successful when I was able to actually start both of my businesses, before even obtaining the first dollar. I was successful because I completed a goal (starting a business) that I had set for myself and many people have been able to benefit from my services. The little things that we may do, is a world of difference to someone else. Just by being a listening ear, a resource and/or pointing them in a direction that will help alleviate some of their worries or stress makes me feel great…I was able to help!
- What keeps you motivated when you want to give up?
Prayer, family and knowing that giving up is NOT an option, and knowing that this was designed for my life.
- What advice do you have for aspiring entrepreneurs?
Don’t be afraid to take that LEAP of FAITH! Trust God and know that if he makes a way, puts the tools, resources and opportunity before you…it’s for YOU! We are the only ones that can stop ourselves…we are destined for greatness and the time is now! Do your research, don’t be afraid to ask questions, be a RISK TAKER, there will be some rough days, but don’t get discouraged…dust yourself off…learn from it and keep moving! One of my favorite sayings from my mentor…”Choose a Job You Love and You Will NEVER Work a Day in Your Life.” I Love What I’m Doing…
Palmetto Family Homecare (843) 323-4270
SIM Concierge Events & Design (843) 608-1495
If you are an aspiring entrepreneur, try out the tips given to you in this entire series, and let me know how it goes for you! I can’t wait to hear about your journey! 🙂
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